The ed-tech startup boom in India has given rise to a large influx of options for the modern-day learner. For a player like Jigsaw (now UNext), it was extremely important to pack a punch within bite-sized video ads that attracted learners to their platform.

Jigsaw Academy came to us with a mandate of creating targeted advertisements that positioned six programs that they were taking to market. The films needed to demonstrate how individuals would benefit professionally from the courses offered by the e-learning platform.

We crafted a series of twenty-second pre-roll ads as well as sub-10-second pre-roll teasers to amplify the campaign.

The ads gave prospective students an overview of the six unique programs offered by Jigsaw and their partners – IIM Indore, Manipal Academy of Higher Education, and NASSCOM. We used a combination of stock footage and images, motion graphics, and voice overs to demonstrate how the curriculum allows individuals to better-prepare for their dream jobs.