VYMO
When Vymo wanted to capture a conversation with Gordon Ritter, Founder and General Partner, Emergence Capital, on software trends - we proposed a unique thought leadership style that would not only feature Gordon Ritter, but also showcase the trends graphically. The production in the US was then followed by motion graphics design, post production and multiple versions of the video focusing on specific messages. Here's Gordon Ritter sharing how organizations can derive value from next frontier software like Vymo.
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IKEA
IKEA's products revolve around a central theme: "smart ways to organize homes." And soon after its launch in India, Ikea wanted a series to drive product adoption in the India market. Called the "Ikea 101 series", each video featured an Ikea India employee who demonstrated a product. Here are some of the videos from this series.
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INTRODUCING MULTIPLIER, MULTIPLIER
Multiplier is a SAAS solution that simplifies the complexities of global employee onboarding. When Multiplier commissioned us to make an explainer video that would help them run an online campaign for lead generation and could be used in first-level sales conversations - we didn't just get into the depth of the solution, but also understood the business context and the customer mindset. This allowed us to craft an explainer video that delivered the core messages in a unique style and in a duration and pace that held the viewer's attention all through. Take a look at the explainer video to see how Multiplier seamlessly connects a range of puzzle pieces in global HR - including global onboarding, payroll and compliance.
VYMO
Vymo - a cool SAAS product that boosts sales engagement for financial institutions - has made a series of marketing videos with Red Bangle. Some of the videos focus on sub-segments of their BFSI target audience such as SMB bankers and insurance wholesalers, while others focus on specific features that benefit enterprise sales and support existing CRM. We work closely with the client in enhancing scripts, visualising in a contextually-relevant manner, and running efficient production workflows throughout the year.
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XIAOMI
"The Redmi Smartwatch 3 launch film offers an exciting look at the brand new wearable. The film - designed for a 60-second duration - showcases fresh features, sleek design, and how it elevates user lifestyle. The master film was further edited to create 3 down edits - each featuring one user and a specific set of features. "
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JIGSAW
Jigsaw (now known as U-next) offers a wide range of digital courses to help people upskill for careers in information technology. The brand wanted a series of marketing videos to generate customer leads online and drive course sales. Our creative production team took a fresh approach - crafting videos that were to the point and well-designed. Take a look at some of the videos from the series - most of which were also cut-down to 6-second YouTube ads.
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BELONG.CO
We produced a thought leadership series for Belong.co -- a disruptive HR-tech company. In this series of 3-camera fireside conversations, Vijay Sharma - the CEO of Belong - meets with various leaders across tech-enabled and tech-first organisations to discuss how talent and technology can help accelerate enterprise growth.
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TANISHQ
"Tanishq, a popular Indian jewelry brand, wanted to promote Indian handcrafted jewelry. The brand - along with journalist Shobha Narayan - commissioned a series of films that told the stories of unique craftsmanships from the region. Each film featured current-day artisans and their process as well as the history and stories around a certain jewelry style and state. And each master film was published online on YouTube and on a dedicated website along with various edits around the process and the lives of the artisans. "
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COLEARN
CoLearn - an Indonesian ed-tech startup - needed to hire more South-East Asian individuals passionate about STEM education. With the Indonesian education system not being equipped to support adequate STEM learning in schools, passionate teachers from other Asian countries were key to offering supplementary STEM learning online. CoLearn already had success in finding and employing remote STEM teachers in Malaysia, Singapore, etc. Now, it wanted to showcase their work, life and impact to attract more such individuals. We met a few teachers of CoLearn virtually, hand-picked stories and narratives we felt were most heart-warming, and crafted two videos that celebrated the life and work of CoLearn's STEM educators.
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HERE'S TO 2021!, RED BANGLE
2020 was a strange year. Lock downs and remote work were a shock to our organisation - where people were used to working together at the office and on production sets. But we pulled through and how! We doubled the number of videos we made, without doing a single shoot between April and December. We supported each other through the ups and downs, and our commitment to our clients continued unchanged. So, we made a year end / beginning social media campaign video that talked about everything the world had seen that year, and how we too had transformed, survived and thrived. The video uses a unique collage style to bring our narrative alive.
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